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TDE President Punch Says Drake Didn’t “Put On” Kendrick Lamar

Terrence “Punch” Henderson Jr. recently shared his thoughts on the long-running rivalry between Kendrick Lamar and Drake during an appearance on The Joe Budden Podcast, pushing back against the idea that Drake was solely responsible for Kendrick’s rise.

During the discussion, Joe Budden and the podcast crew brought up Drake’s 2012 “Club Paradise” tour, where Kendrick Lamar and A$AP Rocky served as opening acts. At the time, Kendrick was still ascending toward mainstream superstardom following his appearance on Drake’s Take Care album and just before releasing good kid, m.A.A.d city later that year.

Some fans have since argued that Kendrick and TDE should always show gratitude toward Drake because of that opportunity, especially considering how the relationship eventually evolved into one of hip-hop’s biggest rivalries.

Punch, however, sees the situation very differently.

“We not friends like that,” Punch explained while discussing the business relationship between Kendrick Lamar and Drake. According to the TDE executive, the tour benefited both sides rather than functioning as Drake simply handing out favors.

“It was beneficial to take Kendrick and Rocky on the tour as well, just like it was beneficial for them to be brought on tour,” Punch said. “He’s smart in picking the people that he move with. It’s not just like, ‘Oh, here you go, I’m helping you.’”

Punch also emphasized that Kendrick Lamar already had significant momentum and industry backing before joining Drake on tour. He specifically pointed to Dr. Dre’s co-sign as a major factor in Kendrick’s rise, along with previous touring opportunities alongside artists like The Game and DJ Quik.

To Punch, these partnerships were simply part of how the music business works.

He also addressed the Kendrick and Drake feud more broadly, describing it as rooted in competition rather than personal hatred at the beginning.

“[The Drake and Kendrick Lamar beef] started as competitive,” Punch explained. “If a line gets crossed, okay, I’ma cross this line. That’s just how it happens in the battle.”

According to the TDE president, neither side complained publicly about the intense shots exchanged during the feud because battle rap naturally involves escalation once boundaries begin shifting.

Punch stressed that he views the conflict through the lens of hip-hop competition rather than personal animosity, suggesting that lyrical warfare and rivalry are simply part of rap culture.

His comments arrive as fans continue dissecting every angle of the Kendrick Lamar and Drake saga, which dominated hip-hop headlines throughout 2024 and continues influencing conversations around both artists today.

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