In a bold move that echoes the golden age of hip-hop, Joyner Lucas has just unveiled the action-packed visual for his latest track, “24 Hours to Live.” Drawing inspiration from the classic collaboration featuring Ma$e, The LOX, Black Rob, and DMX, Lucas takes us on a thrilling journey through his vivid imagination, depicting the intensity of his last day on Earth.
Produced by a powerhouse team including Leo Son, ADHD Productions, Storm, and KXVI, the Massachusetts-based artist delivers compelling verses that dive deep into the question: What would you do if you had just 24 hours to live?
Directed by the visionary Trevor Finney, the accompanying music video transforms Lucas’ lyrical narrative into a captivating visual feast. From robbing a bank to orchestrating prison breaks, riding a bullet-riddled tank through city streets, and more, every frame breathes life into Lucas’ intense storytelling.
“24 Hours to Live” joins a string of successful 2023 releases by Lucas, including hits like “Devil’s Work 2,” “Blackout” featuring Future, “What’s That?,” “Cut U Off” featuring YoungBoy Never Broke Again, “Broski,” and “Seventeen.” These tracks are all slated to be part of Lucas’ highly anticipated upcoming album, “Not Now, I’m Busy,” confirmed in March.
Describing his album as an “audio movie,” Lucas expressed his desire to provide listeners with a cinematic experience. “It’s like an experience, and when you pop it in, you feel like you’re watching a movie. I really wanted to bring that to life,” the “Will” rapper shared with XXL. “Movies are my thing. If I can create my own movie, what kind of movie would I create? What would it look like? What would it sound like? What actors would be in it? That’s what this album is.”
As “24 Hours to Live” continues to make waves, Joyner Lucas solidifies his position as a creative force in the hip-hop scene, leaving fans eagerly anticipating the release of “Not Now, I’m Busy” for the full cinematic experience he promises.
