IDK has officially entered a major new chapter in his career, joining forces with Eminem’s Shady Records and Interscope Records for all future releases. For the Maryland-bred rapper, this isn’t just another industry deal. It’s a full-circle moment connected to the music and artists that inspired him to pick up the microphone in the first place.
The announcement arrived on November 13, 2026, alongside the release of “WELCOME,” a new single featuring Eminem and produced by the late Detroit legend J Dilla. Bringing together IDK’s sharp storytelling, Eminem’s unmistakable presence, and Dilla’s celebrated production creates a collaboration with serious hip-hop significance.
IDK has been building his reputation through years of independent releases, experimentation, and collaborations. Projects like Is He Real?, Simple., and e.t.d.s. (Even the Devil Smiles) have demonstrated his ability to move between different sounds while maintaining a strong lyrical identity. His creative reach also extends beyond music, with work in education, fashion, visual storytelling, and entrepreneurship.
In a statement accompanying the announcement, IDK reflected on how personal the opportunity feels. He revealed that 50 Cent’s Get Rich or Die Tryin’ was the first rap album he ever owned, while Eminem’s lyrics were among the first he made a point of memorizing. Now, he’s officially working alongside the same musical influences that helped shape his journey.
The “WELCOME” music video was filmed in Detroit and directed by Vuhlandes. Shot in black and white, the visual pays tribute to the city’s culture and J Dilla’s legacy, even featuring the producer’s former Cadillac Escalade.
IDK’s new partnership gives him an expanded platform, but his journey shows that he’s bringing more than talent to the table. He’s arriving with an established identity, a creative vision, and years of work behind him.
With “WELCOME” setting the tone, IDK’s next chapter under Shady Records is officially underway.
