Odell Beckham Jr. gave sneaker culture a major moment during Super Bowl LX, stepping out in the unreleased Teyana Taylor x Air Jordan 3 “Concrete Rose”. The wide receiver wore the highly anticipated pair while attending the big game Sunday night, offering fans their clearest on-foot look yet at one of 2026’s most talked-about drops.
According to Complex Sneakers, the collaboration is scheduled to release on March 7 with a retail price of $280.
The “Concrete Rose” is more than just another celebrity sneaker rollout. Teyana Taylor infused the design with personal storytelling, drawing inspiration from her upbringing in Harlem and her journey through music, fashion, and entertainment. The nickname itself reflects resilience — a rose growing through concrete — symbolizing her ability to thrive despite adversity in a competitive industry.
Visually, the sneaker makes a bold yet refined statement. An olive green premium nubuck upper wraps the silhouette from toe to heel, delivering rich, earthy tones. Gold accents hit the Jumpman logo, eyelets, and select branding details, adding a layer of luxury to the grounded base. A concrete-tinted midsole keeps the look cohesive while honoring the classic shape of the Air Jordan 3.
One of the most meaningful details appears at the heel: rose embroidery that ties directly into the “Concrete Rose” theme. The floral motif represents beauty and strength rising from urban environments like Harlem, blending vulnerability with toughness — much like Taylor’s own artistic persona.
With Beckham showcasing the pair on one of sports’ biggest stages, anticipation has only intensified. This collaboration feels deeply personal, artistic, and intentional — far beyond simply attaching a celebrity name to a classic silhouette.
