In the ever-evolving landscape of the music industry, artists are finding unconventional ways to connect and collaborate, proving that social media is indeed the ultimate networking tool. The latest testament to this phenomenon is the unexpected union of That Mexican OT and rising Salt Lake City artist, Zazilla, whose recent joint effort, “Ohhh Myyy,” was birthed from the depths of an Instagram direct message.
Zazilla, a newcomer hailing from Salt Lake City, took the initiative to reach out to That Mexican OT back in 2021 when he was merely a fan with a burning desire to collaborate. “I have been DM’ing That Mexican OT since 2021 ’cause I was a fan of his before I was even able to make this happen—we have been working on this for the last year,” Zazilla revealed. This persistent effort eventually paid off, highlighting the power of genuine fan interactions.
The turning point came during a fateful summer night in 2023 when Zazilla received a call from his associate N8, informing him of That Mexican OT’s upcoming show. Despite the tempting allure of a weekend in Las Vegas, Zazilla made a pivotal decision to prioritize his career. “I stayed, and it’s been one of the best choices I’ve made for my career,” he reflected. This decision proved fortuitous as it allowed him to solidify the collaboration with That Mexican OT.
The collaboration couldn’t have come at a better time, as Zazilla connected with That Mexican OT before the explosive success of “Johnny Dang.” The track’s YouTube video has since amassed an impressive 39 million views, catapulting That Mexican OT into the spotlight. Notably, he, along with OhGeesy, is set to headline Berner’s upcoming Cookies Christmas event, marking a significant milestone in his career.
This unexpected collaboration underscores the significance of building genuine relationships in the music industry. Zazilla’s persistence and strategic decision-making showcase the transformative potential of seizing opportunities when they arise. Aspiring artists may find inspiration in this narrative, contemplating the impact of a simple direct message in shaping the trajectory of their careers.
In essence, the story of That Mexican OT and Zazilla invites us to explore the untapped potential within the DMs, emphasizing that the next groundbreaking collaboration might just be a message away. Will you be taking the plunge and DMing your favorite up-and-coming artist for a potential collaboration? The power of connection awaits, and as demonstrated by these two artists, the results can be nothing short of extraordinary.
