Latto, the dynamic rapper hailing from Clayton County, GA, is turning heads once again with her latest single, “ISSA PARTY.” Released on Friday, this track is a collaboration with the sensational BabyDrill and draws inspiration from the iconic Waka Flocka Flame’s “Grove St. Party.” The production dream team of Pooh Beatz, Go Grizzly, and Tommy Parker ensures this hard-hitting cut is nothing short of a hip-hop masterpiece.
In her verses, Latto doesn’t hold back, confidently asserting her status and success. “Bch, I’m red, not green, lil’ h, stop playin’ with me,” she declares, making it clear she’s not to be underestimated. The lyrics are a celebration of her journey and accomplishments, coupled with a direct message to her rivals.
The accompanying music video, crafted by the talented Reel Goats, takes the celebration to another level. Latto and BabyDrill are seen living it up in a wild party filled with beautiful women, vibrant decorations, and surprise guest appearances. The visual perfectly complements the energetic vibe of the track, creating a sensory explosion for fans.
“ISSA PARTY” follows Latto’s successful sophomore studio album, “777,” released in 2022. The 13-track project featured collaborations with heavyweights like 21 Savage, Lil Wayne, Childish Gambino, Lil Durk, Nardo Wick, and Kodak Black. Since then, Latto has maintained her momentum with a series of impactful releases such as “P**SY,” “FTCU” with GloRilla and Gangsta Boo, “Another Nasty Song,” “Lottery” with LU KALA, and the chart-topping “Put It On The Floor,” which gained additional fame through a remix featuring Cardi B.
Beyond her solo endeavors, Latto has left her mark on various collaborations, contributing to tracks like Saucy Santana’s “Booty,” Megan Thee Stallion’s “Budget,” DJ Khaled’s “BILLS PAID,” Lola Brooke’s “Don’t Play With It (Remix),” and Young Nudy’s “Peaches & Eggplants (Remix).”
“ISSA PARTY” is not just a song; it’s a statement of Latto’s undeniable influence in the rap game. Her fearless approach and commitment to her craft continue to inspire fans and fellow artists alike, solidifying her status as a force to be reckoned with in the hip-hop scene. Press play and join the party with Latto and BabyDrill – it’s an experience you won’t want to miss!
